Hello, this is Screen Shift

Nowadays, discussions about AI and the film and television industry often tend towards two extremes. One of the voices highlights the efficiency and innovation bought by AI. The other voice focuses on the potential impact of AI.

Therefore, this website aims to provide a more detailed observation between these two narratives. Instead of merely judging the AI, we are more concerned about when AI tools are incorporated into the film and television production process, what exactly has affected?

This website focuses on digital transformation of the film and television industry. We hope not only to discuss about the function of a certain technology, but also argue how this technology is changing the way stories are created, produced, disseminated and watched.